Please keep in mind that I don’t believe in Amida and the Pure Land because of reports involving deathbed experiences of Amida and the Pure Land. Shinran, the founder of the Jodo Shinshu sect of Pure Land Buddhism, regarded deathbed visions of the Pure Land as unimportant, and he never claimed to have one himself.
This is because Shinran taught that our future rebirth into the Pure Land is assured the moment we first say the Nembutsu with a sincere mind. Death can come at any time, when we least expect it, so deathbed experiences are not a reliable source of personal assurance for our rebirth into the Pure Land.
I believe in Amida and the Pure Land because of how well Shinran explained Amida as Dharma-body itself, rather than a literal flesh and blood Buddha from eons before the Big Bang, and the Pure Land as the formless realm of Nirvana.
Shinran went beyond the literal meaning of the Pure Land sutras in order to explain their ultimate meaning, just as the Buddha distinguished between relative truth and ultimate truth:
http://dharmafarer.org/wordpress/wp-content/uploads/2009/12/2.6b_Neyyattha_Nitattha_S_a2.3.5-6_piya.pdf
At the same time, I don’t reject reports of deathbed visions of Amida and the Pure Land as invalid. These reports are something interesting to read and hear about, but I don’t base my personal beliefs on them, especially because of how easily that can devolve into superstition.
Guided by the teaching of Shinran Shonin, we shall listen to the compassionate calling of Amida Tathagata and recite the Nembutsu. While always reflecting on ourselves, amidst our feelings of regret and joy, we shall live expressing our gratitude without depending on petitionary prayer and superstition.
Teachings | Jodo Shinshu Hongwanji-ha (Nishihongwanji)