While not wishing to distract from Dr. Lele’s recent article in the Journal of Buddhist Ethics, I’d like to briefly address the term “McMindfulness”. The term was introduced in a Huffington Post article titled “Beyond McMindfulness” by Professors Ron Purser and David Loy. The former’s recent publication of McMindfulness—also the subject of the podcast episode linked by Ven Khemarato—might lead to a further popularization of the term, (It should be noted, however, that Google Trends shows the phrase has so far only caught on in the US state of California.)
A forthcoming article by Professor Anālayo in Mindfulness critically examines if Mindfulness Based Stress Reduction (MBSR) and similar mindfulness programs deserve the designation “McMindfulness”. Below I have cited the abstract in full with a link which provides access to the article. Anyways, that’s my $.02 
Abstract
This article examines to what extent the teaching of mindfulness-based stress reduction (MBSR) can accurately be referred to by the term “McMindfulness.” The application of this term appears to rest on the expectation that teachers of MBSR and similar mindfulness programs, in order to be true to their Buddhist heritage, should inculcate political awareness in their patients, motivating them to resist the neoliberal capitalist system. Moreover, another assumption seems to be that present-moment awareness, viewed as another departure from ancient Indian Buddhism, prevents critical thinking and thereby supports obedient submission to exploitative conditions. Closer examination shows that expecting mindfulness teachers to stimulate political activism is not in keeping with relevant Buddhist antecedents. The relevant sources even testify to the employment of mindfulness for mere health benefits already in ancient India. Besides, the same textual sources show that mindfulness of the present moment is not a later innovation. The belief that such mindful presence disables critical thinking appears to mistake the goal of the cultivation of mindfulness for the mere absence of thoughts. At least as far as MBSR and related programs in healthcare are concerned, the term “McMindfulness” is not justified and its recent indiscriminate application to any contemporary mindfulness practice appears to have turned it into a myth. Rather than being merely a tool to ensure subservience to the neoliberal capitalist system, in view of the impending climate catastrophe, mindfulness can offer an important resource to face the ravages caused by unbridled exploitation of the environment.
Use this link to access the article: The Myth of McMindfulness