I definitely understand your position on “likes” and they’re something I feel a bit uneasy with myself. I don’t use social media anymore (outside of this forum), but when I started using this forum I tried to approach it with some mindfulness about the problems that likes had caused for me in the past.
One practical thing I did that was extremely helpful was to turn off notifications for people liking my posts. I will still check from time to time to see if a post has gotten likes, and I see that mostly as a way to read the room… since I’m relatively new here, it’s useful to have some feedback about if my participation is contributing positively to the forum.
Giving likes is ambiguous, as you point out, but I’m not sure that’s a big problem for me. I use a like online exactly as I’d use a smile IRL, I’m just trying to communicate general positivity and good will. If I want to be more specific, I’ll write something more specific.
But the inherent uneasiness in giving and receiving likes is something that can really strengthen practice, if approached in the right way. If something I write doesn’t get any likes and I notice feeling disappointed, there’s a lot to be learned by examining why that feeling arose. Or if something I wrote gets a lot of likes and I notice feeling a lot of pleasure from that, there’s so much to learn about ego in that moment. Examining the decision to like or not like something someone else wrote yields rather a lot of information as well, about how skillfully I’m relating to other people and how external stimulus can lead to internal cravings and aversion.