Sorry, it just doesnât. What it demonstrates is that there are some possible circumstances where there might be a relationship: in your words, âyou could choose to downloadâ, âthere would be no profitsâ. This is a purely hypothetical case.
What happens when someone is interested in reading a sutta, and they canât find what they want online? According to the publisherâs logic, they go and buy a book. That is, of course, assuming that the only people we care about are the rich, because poor people sure as hell donât have the money to spend on physical books. And hey, maybe people do go and buy the book, sometimes. But maybe they do, I donât know, something else. Like watch a movie or read a novel or check Facebook or even do some meditation. Or they become a Christian because, well, you can read the Bible online in 500 languages.
The only way of testing this is to assess real world data. And the data, rather consistently, shows that in the real world there is no simple relation between copying and profitability.
I give a number of other cases in my longer article on copyright:
But briefly, the only studies that I am aware of where this was rigorously tested in the context of religious books showed that making them freely available had little to no effect on profits, but substantially increased their citations. In other words, the publishers still made a living, but the point of the textâto make a differenceâwas amplified.
This finding reinforces the general findings of larger scale studies. Generally speaking, during the period when the internet has grown, and the scale of copyright violations has increased exponentially, the output of the creative industries has consistently grown. Here are just a few examples.
I canât find a graph for TV, but even industry executives say there are now too many shows being produced.
This growth of the traditional creative industries is also during a time when they have had to compete with the explosion of a huge and entirely new creative industry:

Why is all this happening? Obviously there may be many reasons, but allow me to suggest one: the free and fluid exchange of information and knowledge is, on the whole, a good thing, and it promotes a flourishing of human culture.
But while copyright law doesnât affect profits, it does affect the availability of knowledge. The image that should send chills down your spine is this one:

See that hole? Why is it that recent books are available, then they disappear, then they reappear again? They start coming back into availability after, surprise, 70 years, when copyright expires and they enter public domain. That is the dead hand of copyright, right there, murdering knowledge and annihilating culture.
What happens when, frustrated by the unavailability of free editions, someone makes their own free translation? Thatâs exactly what Iâm doing right now. Any capacity to profit from the Dhamma on account of having a non-free text will vanish, and meanwhile, the ethical high ground has been lost.
Publishers should be the champions of the Buddhist culture, as they are helping to make the Dhamma available. But the teachings of the Dhamma itself, and the consensus of 2,500 years of tradition, is that the Dhamma should not be bought and sold in the market place like some common property. Copyright law requires you to restrict the Dhamma to the rich instead of making it available to everyone.
Publishers have the opportunity to foster a culture of virtue, where they give to the community, and encourage the community to give back. But they turn their back on that if they start treating Dhamma students as enemies. They might think that next quarterâs profit/loss will look healthier, but in the end they will fail. They will fail, not because of anything you or I do, but because they are banking on a failed fact of history: the idea that information can be controlled. It cannot, not any more. The value of information depends on scarcity, and that has gone. The market will deal, swiftly and ruthlessly, with anyone who doesnât realize this. The market is utterly faithless: if you bet on the market, you donât get to complain when it turns on you.
In your post you suggest that the alternative to capitalism is communism. Thatâs a false dichotomy. The real problem here is not the simple fact that people are free to buy and sell things in a market, which happens in every culture. The problem is the extremist ideology known as neoliberalism, an unfettered form of capitalism that tries to destroy the commons and enclose all human activity in the market. Rather, we should use the market where appropriate, and avoid it in cases where it is inappropriate, ancient spiritual texts being one of those cases.
Publishers have appropriated our spiritual texts and turned our spiritual traditions into a crime. I am a member of the monastic Sangha, the traditional custodians of these texts for 2,500 years. Free and open sharing of Dhamma is one of the great spiritual duties of not only the Sangha, but of all Buddhists. But if I share a copyrighted text illegally, I become a criminal for practicing my religious tradition.
These texts were freely given by the monastic Sangha to the world, specifically to Europeans and Americans, who turned around, claimed ownership of them, and made criminals out of those who gifted them in the first place. According to the copyright law of the Western capitalist culture, a translation is an original creative work, owned by the translator. But in my culture, the culture of Buddhism, a translation is an expression of the words of the Buddha, and it belongs to humanity in exactly the same way as the original text.
But there is an upside to all this. The Buddhist culture, based on dÄna and the free exchange of knowledge, has proved to be extraordinarily resilient and flexible. It has survived in countless cultures over millenia. And it has done so for a very good reason: because it is based on a deep understanding of human nature. The appropriation of Buddhist texts by capitalism is just a blip, a few decades when the plot was lost. The tide has turned, and openness will win.